Under Armour has signed a 10-year uniform partnership with Major League Baseball which will be the company’s first ever deal with a major U.S. professional sports league. The deal, which will take effect in the 2020 MLB season, gives the company exclusive rights to provide the MLB teams with all on-field uniforms, including jerseys that will feature the company’s branding, as well as base layer and game-day outerwear gear, and year-round training apparel for all 30 teams that play in the league. The agreement also states that Under Armour will provide fitness technology designed to improve performance of these athletes. Under Armour will replace Majestic Athletic as the MLB’s official uniform provider while sports merchandiser Fanatics will handle the retail side for consumers.
Under Armour has signed endorsement deals with several high profile individual athletes including the NBA’s Stephen Curry, MLB star Bryce Harper, and golf pro Jordan Spieth. The MLB partnership marks its first professional uniform gig which is a big step for them as it looks to compete with Nike and Adidas.